Trust, privacy and security online

Trust, privacy and security online are important concerns for all companies on the web, especially small companies.  A sense of trust is important to any relationship especially online companies (websites). Take time to develop and establish confidence and trust on your site. Offer guarantees, make it easy to contact you and have aa posted privacy policy.

Online shoppers have become skeptical—with good reason. Supply proof that your site is trustworthy. A good way to do this is join "eTrust" or the "Better Business Bureau (BBB)." Acquire a SSL certificate for your web site. Create a secure online ordering site for customers credit card orders. Be upfront with the information that build trusts and confidence on your site, especially on the home page and product page.

Some customers just will not place an order online with their credit card, no matter how secure it is. Provide a toll-free telephone order number or fax number and a downloadable order form on your site that they can print, fill out, and fax or mail to you.

Be sure and include a privacy policy on your site that lets customers know that personal information is kept confidential. A good, well written, non-legalese privacy policy should be easily accessible by visitors to your website. Note, if you use Google Analytics be sure your site includes an online privacy policy. It is a requirement in your agreement to use Google Analytics on your site.

SAMPLE PRIVACY POLICY**
This privacy notice discloses the privacy practices for [name]
This privacy notice applies solely to information collected by this website and other sites solely owned by [name].
Information Collection, Use, and Sharing
[Name] is the sole owner of the information collected on this site.
We only have access to/collect information that you voluntarily give us via email or other direct contact from you. Our site’s registration form requires users to give us contact information (like your name and email address).
We use customer contact information from the registration form to send the user our electronic magazine and other information about our company’s products and services. The customer’s contact information is also used to contact the customer when necessary.
We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g., to ship an order. Users may opt out of receiving future mailings. Use the unsubscribe feature on the bottom of any email information you receive from us or contact us via the email address or phone number given on our website and at the bottom of our email information services.
We will not give away or sell your email address. The only exception to this is if we sell our email business. In that case, you will be given at least two weeks’ notice via the email address we have on file, so that you can opt out before the sale.
Security
We take precautions to protect your information. Do not submit sensitive information via the website Contact Us form.
We use an SSL shopping option. When purchasing online or offline, your information is protected. Whenever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for “https” at the beginning of the address of the web page.
While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Financial information that is collected is used to bill the user for products and services. It is never divulged to any outside party, except when required by law. If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at [phone number] or via email at [email address]
This site may contain links to other sites. [name of company] or its owners are not responsible for the privacy practices or the content of such websites. Please check the individual privacy policies of other sites.

**NOTE: This is only a sample privacy policy. Get competent legal advice before using this or any other statements or policies in your marketing materials, company information and/or on your websites.

Have a great day in whatever your adventure.

To Success! To Life!

Sharon

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