In This Issue

1. Note From Sharon
2. A Success Tip
3. Resources & Tools
4. About the Coach

Boost your bottom (line)

Yesterday, in the "Brazilian Butt" class—yes, that is the name and no, the great tan doesn't come with it... as I was lifting and straining various parts, trying desperately not to hear "just 4 more, 3 more..." I wondered how do you boost your business bottom (line)?

Just 4 more...

1. Increase your number of clients. This is where almost every entrepreneur or small business looks first, but it really is the hardest, most expensive and most time consuming way to boost the bottom line. Many people are convinced it's worth meeting with everyone—"because you never know...."

While talking in detail to everyone is commendable, very few of us have the time to it. By qualifying prospects we can have the most impact for our investment of time and effort. Author Michael Port in his book "Book Yourself Solid" calls it the Red Velvet Rope Policy. Creating a red velvet rope policy saves both you and the potential client time and headaches. If you are not the right one for them why waste their time.

Choose your ideal customer. Make a list of the type of people or businesses with whom you do your best work—those clients that inspire you—and then keep that ideal client list forefront when talking to potential customers.

2. Increase the number of times clients buy from your company. Offer existing clients new opportunities to continue their relationship with you. Many business consultants call this the sales funnel.

The idea of a sales funnel created the wrong impression in my mind when I first learned of this concept. When I considered the graphic of a funnel, the first thing that entered my mind was the poor client being "flushed away"—certainly not a good way to visualize your clients. I prefer to think of it as a triangle, I call it the Sales Summit —a gentle little climb up to the sale or in Internet marketing your premium offer.

There is a difference between a traditional sales summit and the Internet sales summit.

3. Increase the dollar amount of each sale. This one is pretty self- explanatory. Offer discounts and bonuses for larger sales and just like the grocery store entices you at the check-out line, consider add-ons, up-sells and premium offers at check out. Have you been to amazon.com lately? They are experts in the up-sell—the sections titled “We have recommendations for you” and “What others who have purchased ‘X’ have also purchased ‘Y’” are great examples of up-selling. Yes, that type of up-selling takes a great deal of sophisticated computer programming, however taking a lesson from them and offering one up-sell or bonus to everyone at checkout can easily be done in most of today’s shopping cart software programs.

And the best value for your time and money in boosting your bottom line is:

4. Give your current customers confidence with excellent customer service. When you hear of a concern, address it within a reasonable amount of time—no more than 48 hours. Be specific with what you can do and when it will get done, then do it on time. Be reliable.

Excellent customer service is a guaranteed way to improve a company’s bottom line—a customer with confidence is a customer for life. 

Have a great day in whatever your adventure,
To Success! To Life!

Download your weekly printable Action Quote. Customer service.pdf

Not Toyota or Nike?

Just because you’re not Toyota or Nike don’t think you don't have a brand.

If you are in business you ARE a brand.

Your brand is not: your advertising your logo your company name your products Here's a shocker for you—You do not own your brand.

Your brand is owned by your customers—anyone who has an impression of your business. Your brand is other people's perception of what your business is. Is their impression the one you want them to have?

Nothing is more important than your brand, because it's what defines you and your business. It should be your top priority to build, protect, and represent your brand in the best way you can with every interaction you have.

Break-Out  Branding shows you how to change your presence, importance and status to those around you.

Find out more about creating your own power brand.

Resources

Have you gotten your free gift yet? Impression Engineers Success Journal! Take a couple of minutes at the end of every day to write down your successes—you'll be amazed what you do that is so magnificent every day, every week, every month. Download and enjoy Impression Engineers’ 30 Day Success Journal. A free gift to you—our loyal readers.

Outside Resources and Products

Disclaimer: Neither Impression Engineers nor Sharon Sayler endorses the accuracy or reliability of any of the advertisements above or the quality of any products, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. Please do your own due diligence BEFORE purchasing any product. We care about you!