Date June 21st, 2007
In This Issue
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The BIG 25!
Change - the one constant in life
Can you believe this is the 25th issue for 2007! First, a big thank you to all of you who have continued to help us, support us and cheer us on—we couldn’t have done it without you. For this big occasion, we’ve redesigned the newsletter. Impression Engineers is always trying new ideas to improve. One way we do that is to look at other industries and see what they are doing and how it works for them. If it works for them, the question to ask is; “How can we adapt it to make it work for us?”
The other big change is in the Impression Engineer's family. Jordan graduated from college last weekend. Whew, what a big event that was. Jordan graduated with two degrees—one in marketing and one in advertising science. He is the University's Advertising Student of the Year!
We look forward to having him on the team with all his skills and abilities— adding another great resource to our marketing team. Here is the proud graduate with his older brother and co-owner of Impression Engineers, Adam.
Have a great day in whatever your adventure,
To Success! To Life!
p.s. Hey, does the new layout work? Let us know, please.
How can we adapt it to make it work for us?
Consider what’s possible when we apply inclusive thoughts rather than exclusive in the choices we make…
Why when people ask “What three things would you bring with you on a desert island?”
no one ever replies, “A BOAT”
Why when you fill-out a form and they ask “Who to contact in case of emergency?”,
no one ever replies, “A DOCTOR”
Ideas to create inclusive thought
Look around to see what others have done, look beyond your competition, look at other industries—what ideas, systems and processes can be adapted to your business? Why reinvent the wheel…make use of new, developed technology and ideas.
Apply creative thinking concepts
Specific ideas or processes may not transfer from one setting to another, but thinking about the bigger concept behind an idea/process may stimulate other ideas that will work.
The authors of The Improvement Guide1 looked at successful improvements from many sources to extract 70 bigger concepts, called “Change Concepts,” that can help germinate new ideas. The change concepts cover a wide range of “problems,” spurring ideas on how to eliminate waste, manage time, improve workflow, design business systems, the work environment, and product/service customer relationship. (It’s a little heavy reading, but an excellent book, if you would like to explore the topic further.)
When looking at other's “Change Concepts” and determining if the idea or process can be adapted, paraphrasing the authors, ask three questions:
- What are we trying to accomplish by changing?
- What changes and adaptations can we make that will result in improvement?
- How will we know that the change is an improvement?
Using the "trial and learn from others" approach instead of the "trial and error" approach eases transition time during change. Please share some of your "trial and learn from others" successes on our blog.
Download your weekly printable Action Quote. Adapt.pdf
1. The Improvement Guide: A Practical Approach to Enhancing Organizational Performance (Jossey-Bass Business and Management Series). Authors: Gerald J. Langley, Kevin M. Nolan, Clifford L. Norman, Lloyd P. Provost, Thomas W. Nolan
Is it your company's time to change too?
Impression Engineers is passionate about creating marketing materials that reflect your company's excellence. Let us create an excellent blogsite, website or e-zine for you, or perhaps it's time to mix direct mail postcards or newsletters with your web marketing. Drop us a note.
Resources
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