Life is an intense experience...

...but considering the alternative, I would rather be living it! Just finished up a great day! All days are great, but this one was my birthday. A friend asked, “maybe at ‘your age’ you wouldn't want to talk about it...” nope, doesn't bother me—I love learning and each day is another open classroom. May I share 3 things I've learn (or re-learned) this past year as I recover from a head injury?

BE CLEAR ON YOUR OUTCOMES. Set your intentions for those things you most want. Make a decision—sometimes we get bogged down in the "what-ifs" of each decision. Use time wisely.

STAY FOCUSED. Deliberately set your attention to achieve your outcomes, but don't force an outcome. Focus is not force. Sometimes, outcomes arrive differently then we expect. Stay focused on your goal while continuing to listen to the voice within that guides you.

PUT YOUR HEART OUT INTO THE WORLD. (The most important one.) The human bond is more important than the business bond. Friends are the ultimate value in life—slow down and ENJOY them.

Consciously create your life—be here now.

Have a great day in whatever your adventure,
To Success! To Life!
Sharon

p.s. I just met an important goal I set for myself in January—I got back into a certain size jeans. It is a great feeling!

What goals are coming true for you?

All I want is a hole!

On a mentoring call the other day, I was asked what are the elements of “the offer”?

Good question: one that can be answered in many ways. Most descriptions say—a compelling headline and descriptive copy focused at your target niche. True... but step back for a moment and consider what makes a compelling headline and descriptive copy.

Knowing your target market and speaking the language of your customers. Choose target market segments based on similar values, attitudes, and compelling problems. Take the time to learn and understand their problem definition and possible solutions. When writing the offer, the problem must be defined in their terms and be a clearly articulated, compelling solution. All to often we make assumptions on what our customers want. Customers reading your copy really want to know only 3 things:

1. What am I getting—will it fill my need? Consider a DRILL. I don't really want a drill, I want a fast, easy way to make holes.

2. What can I expect once I get the product or service? (Hope it works the way I want it to. Am I getting the implied value?)

3. If it doesn't work the way I want it to, what are my options? (e.g., guarantee, tech support)

By knowing what they really want and answering those questions, you can build trust and affinity by identifying their problem(s). Discuss multiple solutions. Provide solutions without selling—offer tips and discuss trends. Most importantly, offer suggestions on what to look for in a solution (think of their key considerations) and be sure and offer those to them in a way that will differentiate yourself from the alternative solutions (competition).

The art of a Great Offer builds interest, provides valuable information and directs readers to act in a very specific manner.

Consciously create your life—be here now.

A printable Action Quote pdf—Create.pdf

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