It was almost a straight vertical drop…
Posted on September 6, 2007 | No Comments
Targeting your customers through "market segmentation" or "selective marketing" is very effective, if done properly. Unlike mass-market advertising, selective marketing copy is written directly to a specific audience.
Recently, we were asked to write an ad. They sent us the one they had made themselves — it had not performed as expected. The minute we got it, we knew...
Formula for Successful Sales
Posted on August 3, 2007 | No Comments
Here’s a easy-to-use formula for a successful sale.
Decide what you need / want.
+ [Determine what your customer wants + one]
Results: Win/Win sales situation
It may appear simple on the surface but sometimes just deciding…
Decide what you want
This can be a stumbling block for some people, but in order to get what you want or need from a sale you must first decide what you want. As...
Don’t learn the hard way…
Posted on July 12, 2007 | No Comments
How to make sure you get what you need and pay for from your web design company.
1. Just like when you hire any sort of contractor, check references—not only seeing the referenced sites on the Internet, but calling the companies and asking for feedback. Reliable web companies are happy to give references. You can have success with off-shore or virtual companies, but it is sure hard to have face-to-face...
15 Sites for Promoting Your Local Business
Posted on July 11, 2007 | No Comments
Have you ever wondered how to increase your online presnce in your local area?
Fearless Public Speaking with Donn Rochlin
Posted on July 6, 2007 | No Comments
E=MC2 — it’s all relative.
Sometimes it just takes a little help to overcome the fear of speaking in public. It’s all relative. It’s all about energy and connecting with your audience.
Surveys show that the fear of public speaking is the number one fear in the US. Fear takes a lot of energy. When people learn to redirect the energy placed into fear public speaking comes...
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