December 2007

Can you believe…

It is almost the end of the year, can you believe it? Once again, where did it go? And, if you believe the “Big Business Guru” blogs right now, many are saying “It is time to plan again…” planning is a useful business tool, but can be a panacea. It is usually not the lack of a plan that causes failure; it is lack of action.

An action plan or a sales plan or marketing plan or any plan for that matter, is only as good as the action taken… Here are a few reasons that action, sales and marketing plans fail; in the order of frequency Impression Engineers coaches see:

No follow-through. No internal steps are taken to implement the plan (far-and-away the Number 1 reason)

Not enough company resources, time, personnel, money, etc. are applied to generate or maintain success

If success is achieved, the plan is put on the back burner, typically causing failure after initial success.

Not sufficiently aligned with the goals and desired outcomes. It’s no surprise that if the actions of Sales, Marketing and others in the business are not aligned – there never was a real plan to begin with.

Plans become wishful thinking unless you take specific, measurable action. Define the plan objectives with specific measurements and act upon them. Just like that other “nasty” business word—budgets—planning and adjusting the plan should be an ongoing process, not an end of year event.

"An idea not coupled with action will never get any bigger than the brain cell it occupied." ~Arnold Glascow~

November 2007

We celebrate Thanksgiving just one day a year, but studies show that expressions of gratitude have “significant and consistent improvement" on our worldview. Viewing life as a gift "holds considerable sway…on achieving optimal psychological functioning…” in real world words, HAPPINESS.�  To read the rest of this post click here.

 

November 2007

Tah Da: Success!

If you read a lot of the Internet hype these days, you know all you have to do is — wave your magic wand—and magically; You’ve made it to the top!,You are an expert in your field. You make all the money you will ever need… Right? By now you know, they leave the (insert miracle here) part out.

Abra Cadabra

If you are in a position of leadership within your company, it will come as no surprise to you that your business does not magically build itself. The business will NOT grow unless you (or someone you appoint) takes specific action.

Formula for Success

              Systems + Strategies +  Skills   =   Success

Show up!�

To read more on the formula and how to show up…

October 2007

So, what is a brand, really…

Most people think of a logo when they hear the word brand. Brands are not just logos. Brands are the intangibles that consumers believe about your company, product or service. When we see a logo, we usually think of a brand‚ the swoosh and Nike, the golden arches and McDonalds, but brands have many parts.

Today, the first part of a three part series, the most obvious part of a brand is the visible part of your brand; the logo, logotype, jingle, tagline, etc; including the color, font, sound, look and feel. When developing this part of our company or brand take care to make the look and feel compatible with the Identity you are nurturing in the mind of the consumer.

Your logo, logotype, colors, the entire look and feel, including the marketing methods, should be consistent with your message and customer promise.

Most important, in developing the look and feel of your brand, keep the visual simple including your logo and logotype. Remember it may need to be embroidered on shirts or put on a billboard. Color selection is important also. The more colors in the logo, the more costly it may be to print. Stay away from fad colors and fonts. Just a couple of years ago, teal and gray were all the rage as was the font Papyrus. Now, they look old and dated.

Keep your logo symbol consistent with the product if you sell law books, do you really want a zippy-do-da logo? Today, more than ever the symbol of the product can be as valuable as the product to a company bottom line. Popular symbols are increasingly being sold to licensed products; such as most major movies these days license names and character features for toy development.

Part two:

Oh, no… a UFO
(Unidentified Foremost Objective)…

If the look and feel is the face of your company, then imagine that the management processes and systems is the skeleton, while the service, price, quality, availability, selection, functionality, etc. are the various functions of the body. All should be functioning well to be successful.

It’s always been a competitive world out there. The Internet has opened vast markets for your customers, their attention is being pulled in many ways. Remember, your competitors, most likely, offer quality products, good prices and customer service too. So how do you differentiate yourself?

My friend, Michael Port, creator of the Book Yourself Solid system, calls it the "Who and Do What statement." He suggests, "Keep it simple and straightforward… Whom do you help and what do you help them do." Another term tossed around in marketing is USP your own Unique Selling Proposition — what creates differentiation between you and your competitors in the mind of your clients?

What do you do better than anyone else?

How do you specifically and clearly convey what you do to your target audience?

Part Three:

Ya gotta have soul

If we define the look and feel of your company as the face and the management processes and systems as the skeleton, then the soul of your company is the promise to its customers; its mission, vision, values, culture, message and leadership.

The magic ingredient

Today, consumers are looking for two things as they make their buying decisions: purpose and information. Consider positioning as a resource, not just a commodity vendor. Offer innovative solutions for client’s problems. Developing long-term relationships as a resource for clients allows for an alliance that is built on knowledge-based marketing.

How do I know what solutions they are looking for?

First ask: What don’t customers want anymore: frustration, poor service, etc.?

Then turn that answer into a desire: What is their one most compelling desire? Focusing on that one compelling desire will put you forefront in your target market’s mind.

When customers talk about you, as they inevitably will, what do they think about?

September 2007

What business are you really in?

As strange as this question sounds, it is important to know‚ who you are and what you do for your customers, not what you think you do for them. Perception and impression is the secret ingredient in business success and a unique brand. Think about it:

— Starbucks sells coffee. It promises a safe gathering spot, community and inspiration.

— Nike sells shoes. It promises excellence in sports and life.

Success comes from the creation of a strong attachment‚ emotionally and/or practically, to you by your customer. Answer these 5 questions to help you understand the emotions of your brand.

1. What is it that attracts your customers to you? Better not to guess, ask them.

2. Why are you doing what you do? Take time here, this is an important one to answer honestly and completely. This can be the emotional connection that brings customers to your door.

3. List the benefits your customer will receive from using your product or service? Remember, this is not the feature(s) of your product such as the color or size. Benefits are what your product or service does that no one else can do.

4. Using a global perspective or bigger vision to answer, what will your customers achieve by using your product? What are the benefits of your benefits?

5. How do your customers feel doing business with you?

So, are you in the business you thought you were?

 

August 2, 2007

Formula for Successful Sales

Here’s a easy-to-use formula for a successful sale.

Decide what you need / want.

+ [Determine what your customer wants + one]

Results: Win/Win sales situation

It may appear simple on the surface but sometimes just deciding… read more about creating a successful sale in Best Impressions August 2, 2007

 

July 26, 2007

Prescreen prospects

This week we turned down an excited “client”, yes turned her down. She was excited to have us work on her project. After listening to the long list of other design companies failures, we just knew from the 2 short conversations, that no matter what we did for her she was not going to be happy. It was setting itself up to be a lose/lose proposition.

I don’t need to go into all the details, but we turned her down for two reasons:
1. It became apparent that no one was going to make her happy. She didn’t even know what would make her happy.

To read the other reason and find out more about prescreening prospects visit Best Impressions July 26, 2007

 

July 19, 2007

Boost your bottom (line)

Yesterday, in the "Brazilian Butt" class—yes, that is the name and no, the great tan doesn’t come with it… as I was lifting and straining various parts, trying desperately not to hear "just 4 more, 3 more…" I wondered how do you boost your business bottom (line)?

Just 4 more…

1. Increase your number of clients. This is where almost every entrepreneur or small business looks first, but it really is the hardest, most expensive and most time consuming way to boost the bottom line. Many people are convinced it’s worth meeting with everyone—"because you never know…."  To read the other 3 and more details Best Impressions July 19, 2007

 

July 12, 2007

What is, just is…

When crises like this happen, they sure put real-life into perspective. Thankful that my recovery continues to progress, I’ve found myself reflecting on a few things I’ve discovered from this past year. Here are three lessons learned:

First, if you have been blessed with good health and energy, be grateful every day because you’re already far ahead of the game. Show appreciation everyday. Express love and gratitude to your family and friends. Hug your kids. Smile. Enjoy the moments of life.  Read the other two at Best Impressions July 12, 2007

Have you entered the twilight zone?

Life is more than being yourself, it’s creating yourself. Are you stuck in the twilight zone of mental comfort—that set of habits that slip below our radar to become behaviors. Best Impressions July 5 issue

Plan for a STRATEGIC change.

Anyone that owns a business knows that CHANGE is their constant companion. Planning is the foundation for turning change into useful, meaningful transformation. How do you create transformation? One word – implementation. Find out more at June 28th Best Impressions

How can we adapt it to make it work for us?

Consider what’s possible when we apply inclusive thoughts rather than exclusive in the choices we make…

Why when people ask “What three things would you bring with you on a desert island?”
no one ever replies, “A BOAT”

Why when you fill-out a form and they ask “Who to contact in case of emergency?”,
no one ever replies, “A DOCTOR” To find more ideas on creating inclusive thought visit June 21st Best Impressions

“Let’s just do something! I don’t have time to plan…” The question (inside that statement) is, in a nutshell, “Why was I suggesting a planning session, when I could just use my expertise and suggest something—anything?” Well, I could make suggestions based on experience, but it is important that an organization define its own direction. Implementing someone else’s plan will not work, as no one understands your company like yourself and your team members. Step back and plan the plan ideas June 14, 2007 Best Impressions

It was like I was under a spell…
I heard a radio advice show host say last night, “…that people simply do not stop and make decisions, because it doesn’t matter enough to them on a personal level.” I agree, but I think it really goes deeper than that.
I recently found myself right in the middle of indecisiveness. Looking back, I know how I got there, but at the time that I was “digging myself into a hole” I was unaware of how fast and hard I was digging… � To know how to approach a “problem” with curiosity and consideration view Best Impressions June 7, 2007

Words have power
Words have the power to alter lives… They can boost confidence, enhance self-esteem, express encouragement, and even promote dreams, or do just the opposite. All to often words come out with little conscious thought. People rarely stop to think about what judgments, opinions or limiting beliefs roll out of their mouths.� Find out the 3 tips to successful communication May 31, 2007 Best Impressions

Don’t listen to what I say, know what I mean…
As I was waiting for a delayed flight back home the other day, the gate attendant announced “If you don’t know what I’m talking about don’t pay attention to this announcement…”
What? How can I not listen, until I listen, to know that I wasn’t suppose to listen? By the way, I had no idea what she was talking about so I wasted my time by listening. To learn about magic words read May 24, 2007 Best Impressions

Take a Gamble
I met one of those self-imposed limitations face-to-face Sunday night. I sang karaoke… Now, that might not sound like much, but a brief background—it was 5th grade choir tryouts. (I’ll never forget, Miss Brostoff). Four of us had been her stars in 4th grade, so I just knew I was going to be again, I opened my mouth to sing, out came a few notes, she slammed her piano closed and screamed “What happened—you sing like a dead cow in a bucket!” …
So why do I bring this embarrassing story up when it could have been forgotten and buried on the high seas? Well, a couple of lines got me to thinking about risk and change. Knowing when to let go of limiting beliefs — May 17, 2007 Best Impression

When are 10 Heads Better Than One? When it is a Mastermind Group!
Sometimes called a coaching group or an "experience exchange" group, it is a collection of diverse people who will help you systematically maximize your business, financial, and personal potential!� To read my Survival guide for Mastermind Newbies – May 5, 2007 Best Impressions

Word Ninjas—Beware
Remember the old taunt: “Sticks and stones can break my bones, but names [words] can never hurt me”—well, Word Ninjas can hurt.
I’m not writing today about the obvious Word Ninjas—those spoken in hurt and frustration. I want to expose those everyday Word Ninjas, highly trained in ninjutsu (stealth). They appear as “Yeah, but…” “I can’t…” and “I’ll try….” Beware these words for they can determine your outcome. Visit the May 3, 2007 issue of Best Impressions to read more on Word Ninjas

Believe me—it was like a hostile takeover
I received an email early Monday morning and I allowed it to consume my whole day (actually two days). I had other work to get done, clients to work with and in general, things to do. Instead, I spent the entire day crafting my response — it was as long as “War and Peace.” � April 26, 2007 Best Impressions

Read my top 10 email faux-paus that drive me crazy…

Sometimes there is no answer
I was pondering over the pet food recall and the awful crisis management that the various companies had tried—when “The Case of the Missing Luggage” propelled me to write… Crisis Management 101. To read the 5 Keys to Crisis Management 101 — visit April 19, 2007 Best Immpressions

All I want is a hole!
On a mentoring call the other day, I was asked what are the elements of “the offer”?
Good question… to read the answer visit April 12 Best Impressions

What is that sucking sound…
A client recently began our call by sharing her frustration about not having enough time in a day. She went on to list all the things that she HAD to do that day… and a client had just called again… “the third time that day, about nothing”… and… and… and…
Stop! to read more about time management visit April 5 Best Impressions

Don’t Expect to Succeed—Plan to Succeed
Do you realize that one-quarter of 2007 is almost gone? Where did the first quarter go? Time flies while we are doing something else… So, to read more on planning to succeed visit March 29 Best Impressions

How odd—she isn’t normally that way…? …were not the words we wanted to hear — to read why not visit March 22 Best Impressions

BREATHE-it could be worse…
No Choice is still a choice…Where are your choices taking you? March 15 Best Impressions

Every person in the world speaks a different language.
How often are we surprised when we don’t understand someone or someone doesn’t understand us–March 8 Best Impressions

Do you hear what I hear?
How often in our lives do we really listen? Hearing is not listening. Listening is a creative force… For more see the March 1 Best Impressions.

Simply ask for it
Guide to getting good testimonials. See samples in the February 22 issue of Best Impressions.

Love Your Website
If you don’t love your website-who will? February 15 issue of Best Impressions.

Diagnosis: Perfection Paralysis
Rx: Marketing is more important than mastery. Read the rest of the Rx in the February 8 issue of Best Impressions

No BUTS Allowed. Five steps to the finish line.
Impression Engineers’ “START” Method. The rest of the article is in the February 1 Best Impressions.

Did you know that this week is the "most depressing week of the year" holiday?
Seven survival skills to recover from stress and anxiety in the January 25 issue of Best Impressions

Focus on what to give our time and attention to.
A great process for business and life…eye-opening to see what I focus on now. And what I want to change my focus to. Once I started to fill in the days and even half days, I realized I ran out of week long before I ran out of things to do… to see the entire process it is in the January 18 issue of Best Impressions.

What is the difference between a dream and a goal?
The main difference between a dream and a goal is a goal has a date or number.
Read more about goals in the January 11 issue of Best Impressions

"Wing and a Dream" or Business Success for 2007
“What the heck, I know where I’m going. I don’t need a specific plan.”
Is planning just a wing and a dream for you? January 4 Issue

November 2007

We celebrate Thanksgiving just one day a year, but studies show that expressions of gratitude have “significant and consistent improvement" on our worldview. Viewing life as a gift "holds considerable sway…on achieving optimal psychological functioning…” in real world words, HAPPINESS.�  To read the rest of this post click here.

 

November 2007

Tah Da: Success!

If you read a lot of the Internet hype these days, you know all you have to do is — wave your magic wand—and magically; You’ve made it to the top!,You are an expert in your field. You make all the money you will ever need… Right? By now you know, they leave the (insert miracle here) part out.

Abra Cadabra

If you are in a position of leadership within your company, it will come as no surprise to you that your business does not magically build itself. The business will NOT grow unless you (or someone you appoint) takes specific action.

Formula for Success

              Systems + Strategies +  Skills   =   Success

Show up!�

To read more on the formula and how to show up…

October 2007

So, what is a brand, really…

Most people think of a logo when they hear the word brand. Brands are not just logos. Brands are the intangibles that consumers believe about your company, product or service. When we see a logo, we usually think of a brand‚ the swoosh and Nike, the golden arches and McDonalds, but brands have many parts.

Today, the first part of a three part series, the most obvious part of a brand is the visible part of your brand; the logo, logotype, jingle, tagline, etc; including the color, font, sound, look and feel. When developing this part of our company or brand take care to make the look and feel compatible with the Identity you are nurturing in the mind of the consumer.

Your logo, logotype, colors, the entire look and feel, including the marketing methods, should be consistent with your message and customer promise.

Most important, in developing the look and feel of your brand, keep the visual simple including your logo and logotype. Remember it may need to be embroidered on shirts or put on a billboard. Color selection is important also. The more colors in the logo, the more costly it may be to print. Stay away from fad colors and fonts. Just a couple of years ago, teal and gray were all the rage as was the font Papyrus. Now, they look old and dated.

Keep your logo symbol consistent with the product if you sell law books, do you really want a zippy-do-da logo? Today, more than ever the symbol of the product can be as valuable as the product to a company bottom line. Popular symbols are increasingly being sold to licensed products; such as most major movies these days license names and character features for toy development.

Part two:

Oh, no… a UFO
(Unidentified Foremost Objective)…

If the look and feel is the face of your company, then imagine that the management processes and systems is the skeleton, while the service, price, quality, availability, selection, functionality, etc. are the various functions of the body. All should be functioning well to be successful.

It’s always been a competitive world out there. The Internet has opened vast markets for your customers, their attention is being pulled in many ways. Remember, your competitors, most likely, offer quality products, good prices and customer service too. So how do you differentiate yourself?

My friend, Michael Port, creator of the Book Yourself Solid system, calls it the "Who and Do What statement." He suggests, "Keep it simple and straightforward… Whom do you help and what do you help them do." Another term tossed around in marketing is USP your own Unique Selling Proposition — what creates differentiation between you and your competitors in the mind of your clients?

What do you do better than anyone else?

How do you specifically and clearly convey what you do to your target audience?

Part Three:

Ya gotta have soul

If we define the look and feel of your company as the face and the management processes and systems as the skeleton, then the soul of your company is the promise to its customers; its mission, vision, values, culture, message and leadership.

The magic ingredient

Today, consumers are looking for two things as they make their buying decisions: purpose and information. Consider positioning as a resource, not just a commodity vendor. Offer innovative solutions for client’s problems. Developing long-term relationships as a resource for clients allows for an alliance that is built on knowledge-based marketing.

How do I know what solutions they are looking for?

First ask: What don’t customers want anymore: frustration, poor service, etc.?

Then turn that answer into a desire: What is their one most compelling desire? Focusing on that one compelling desire will put you forefront in your target market’s mind.

When customers talk about you, as they inevitably will, what do they think about?

September 2007

What business are you really in?

As strange as this question sounds, it is important to know‚ who you are and what you do for your customers, not what you think you do for them. Perception and impression is the secret ingredient in business success and a unique brand. Think about it:

— Starbucks sells coffee. It promises a safe gathering spot, community and inspiration.

— Nike sells shoes. It promises excellence in sports and life.

Success comes from the creation of a strong attachment‚ emotionally and/or practically, to you by your customer. Answer these 5 questions to help you understand the emotions of your brand.

1. What is it that attracts your customers to you? Better not to guess, ask them.

2. Why are you doing what you do? Take time here, this is an important one to answer honestly and completely. This can be the emotional connection that brings customers to your door.

3. List the benefits your customer will receive from using your product or service? Remember, this is not the feature(s) of your product such as the color or size. Benefits are what your product or service does that no one else can do.

4. Using a global perspective or bigger vision to answer, what will your customers achieve by using your product? What are the benefits of your benefits?

5. How do your customers feel doing business with you?

So, are you in the business you thought you were?

 

August 2, 2007

Formula for Successful Sales

Here’s a easy-to-use formula for a successful sale.

Decide what you need / want.

+ [Determine what your customer wants + one]

Results: Win/Win sales situation

It may appear simple on the surface but sometimes just deciding… read more about creating a successful sale in Best Impressions August 2, 2007

 

July 26, 2007

Prescreen prospects

This week we turned down an excited “client”, yes turned her down. She was excited to have us work on her project. After listening to the long list of other design companies failures, we just knew from the 2 short conversations, that no matter what we did for her she was not going to be happy. It was setting itself up to be a lose/lose proposition.

I don’t need to go into all the details, but we turned her down for two reasons:
1. It became apparent that no one was going to make her happy. She didn’t even know what would make her happy.

To read the other reason and find out more about prescreening prospects visit Best Impressions July 26, 2007

 

July 19, 2007

Boost your bottom (line)

Yesterday, in the "Brazilian Butt" class—yes, that is the name and no, the great tan doesn’t come with it… as I was lifting and straining various parts, trying desperately not to hear "just 4 more, 3 more…" I wondered how do you boost your business bottom (line)?

Just 4 more…

1. Increase your number of clients. This is where almost every entrepreneur or small business looks first, but it really is the hardest, most expensive and most time consuming way to boost the bottom line. Many people are convinced it’s worth meeting with everyone—"because you never know…."  To read the other 3 and more details Best Impressions July 19, 2007

 

July 12, 2007

What is, just is…

When crises like this happen, they sure put real-life into perspective. Thankful that my recovery continues to progress, I’ve found myself reflecting on a few things I’ve discovered from this past year. Here are three lessons learned:

First, if you have been blessed with good health and energy, be grateful every day because you’re already far ahead of the game. Show appreciation everyday. Express love and gratitude to your family and friends. Hug your kids. Smile. Enjoy the moments of life.  Read the other two at Best Impressions July 12, 2007

Have you entered the twilight zone?

Life is more than being yourself, it’s creating yourself. Are you stuck in the twilight zone of mental comfort—that set of habits that slip below our radar to become behaviors. Best Impressions July 5 issue

Plan for a STRATEGIC change.

Anyone that owns a business knows that CHANGE is their constant companion. Planning is the foundation for turning change into useful, meaningful transformation. How do you create transformation? One word – implementation. Find out more at June 28th Best Impressions

How can we adapt it to make it work for us?

Consider what’s possible when we apply inclusive thoughts rather than exclusive in the choices we make…

Why when people ask “What three things would you bring with you on a desert island?”
no one ever replies, “A BOAT”

Why when you fill-out a form and they ask “Who to contact in case of emergency?”,
no one ever replies, “A DOCTOR” To find more ideas on creating inclusive thought visit June 21st Best Impressions

“Let’s just do something! I don’t have time to plan…” The question (inside that statement) is, in a nutshell, “Why was I suggesting a planning session, when I could just use my expertise and suggest something—anything?” Well, I could make suggestions based on experience, but it is important that an organization define its own direction. Implementing someone else’s plan will not work, as no one understands your company like yourself and your team members. Step back and plan the plan ideas June 14, 2007 Best Impressions

It was like I was under a spell…
I heard a radio advice show host say last night, “…that people simply do not stop and make decisions, because it doesn’t matter enough to them on a personal level.” I agree, but I think it really goes deeper than that.
I recently found myself right in the middle of indecisiveness. Looking back, I know how I got there, but at the time that I was “digging myself into a hole” I was unaware of how fast and hard I was digging… � To know how to approach a “problem” with curiosity and consideration view Best Impressions June 7, 2007

Words have power
Words have the power to alter lives… They can boost confidence, enhance self-esteem, express encouragement, and even promote dreams, or do just the opposite. All to often words come out with little conscious thought. People rarely stop to think about what judgments, opinions or limiting beliefs roll out of their mouths.� Find out the 3 tips to successful communication May 31, 2007 Best Impressions

Don’t listen to what I say, know what I mean…
As I was waiting for a delayed flight back home the other day, the gate attendant announced “If you don’t know what I’m talking about don’t pay attention to this announcement…”
What? How can I not listen, until I listen, to know that I wasn’t suppose to listen? By the way, I had no idea what she was talking about so I wasted my time by listening. To learn about magic words read May 24, 2007 Best Impressions

Take a Gamble
I met one of those self-imposed limitations face-to-face Sunday night. I sang karaoke… Now, that might not sound like much, but a brief background—it was 5th grade choir tryouts. (I’ll never forget, Miss Brostoff). Four of us had been her stars in 4th grade, so I just knew I was going to be again, I opened my mouth to sing, out came a few notes, she slammed her piano closed and screamed “What happened—you sing like a dead cow in a bucket!” …
So why do I bring this embarrassing story up when it could have been forgotten and buried on the high seas? Well, a couple of lines got me to thinking about risk and change. Knowing when to let go of limiting beliefs — May 17, 2007 Best Impression

When are 10 Heads Better Than One? When it is a Mastermind Group!
Sometimes called a coaching group or an "experience exchange" group, it is a collection of diverse people who will help you systematically maximize your business, financial, and personal potential!� To read my Survival guide for Mastermind Newbies – May 5, 2007 Best Impressions

Word Ninjas—Beware
Remember the old taunt: “Sticks and stones can break my bones, but names [words] can never hurt me”—well, Word Ninjas can hurt.
I’m not writing today about the obvious Word Ninjas—those spoken in hurt and frustration. I want to expose those everyday Word Ninjas, highly trained in ninjutsu (stealth). They appear as “Yeah, but…” “I can’t…” and “I’ll try….” Beware these words for they can determine your outcome. Visit the May 3, 2007 issue of Best Impressions to read more on Word Ninjas

Believe me—it was like a hostile takeover
I received an email early Monday morning and I allowed it to consume my whole day (actually two days). I had other work to get done, clients to work with and in general, things to do. Instead, I spent the entire day crafting my response — it was as long as “War and Peace.” � April 26, 2007 Best Impressions

Read my top 10 email faux-paus that drive me crazy…

Sometimes there is no answer
I was pondering over the pet food recall and the awful crisis management that the various companies had tried—when “The Case of the Missing Luggage” propelled me to write… Crisis Management 101. To read the 5 Keys to Crisis Management 101 — visit April 19, 2007 Best Immpressions

All I want is a hole!
On a mentoring call the other day, I was asked what are the elements of “the offer”?
Good question… to read the answer visit April 12 Best Impressions

What is that sucking sound…
A client recently began our call by sharing her frustration about not having enough time in a day. She went on to list all the things that she HAD to do that day… and a client had just called again… “the third time that day, about nothing”… and… and… and…
Stop! to read more about time management visit April 5 Best Impressions

Don’t Expect to Succeed—Plan to Succeed
Do you realize that one-quarter of 2007 is almost gone? Where did the first quarter go? Time flies while we are doing something else… So, to read more on planning to succeed visit March 29 Best Impressions

How odd—she isn’t normally that way…? …were not the words we wanted to hear — to read why not visit March 22 Best Impressions

BREATHE-it could be worse…
No Choice is still a choice…Where are your choices taking you? March 15 Best Impressions

Every person in the world speaks a different language.
How often are we surprised when we don’t understand someone or someone doesn’t understand us–March 8 Best Impressions

Do you hear what I hear?
How often in our lives do we really listen? Hearing is not listening. Listening is a creative force… For more see the March 1 Best Impressions.

Simply ask for it
Guide to getting good testimonials. See samples in the February 22 issue of Best Impressions.

Love Your Website
If you don’t love your website-who will? February 15 issue of Best Impressions.

Diagnosis: Perfection Paralysis
Rx: Marketing is more important than mastery. Read the rest of the Rx in the February 8 issue of Best Impressions

No BUTS Allowed. Five steps to the finish line.
Impression Engineers’ “START” Method. The rest of the article is in the February 1 Best Impressions.

Did you know that this week is the "most depressing week of the year" holiday?
Seven survival skills to recover from stress and anxiety in the January 25 issue of Best Impressions

Focus on what to give our time and attention to.
A great process for business and life…eye-opening to see what I focus on now. And what I want to change my focus to. Once I started to fill in the days and even half days, I realized I ran out of week long before I ran out of things to do… to see the entire process it is in the January 18 issue of Best Impressions.

What is the difference between a dream and a goal?
The main difference between a dream and a goal is a goal has a date or number.
Read more about goals in the January 11 issue of Best Impressions

"Wing and a Dream" or Business Success for 2007
“What the heck, I know where I’m going. I don’t need a specific plan.”
Is planning just a wing and a dream for you? January 4 Issue