Impression Engineers

Not always the Intention…

Last week, I attended an advanced Presentation Workshop. We were to give a presentation while the group acted as our audience. At times, "the audience" asked questions. Some of the questions surprised me. I did not think they had a specific relationship to my presentation. I realized, after reflection, the audience received a different central point than what I intended. Basic ABCs of Intentions:...

A fish in water doesn’t know its water…*

The other day, I caught myself saying; “If I can do it, anybody can do it.” That may or may not be true… but that isn’t really the point… the point is, that all too often we become so familiar with our talents and skills that we overlook the true value we and our skills and talents have. In large part, those strengths, skills, talents, and abilities that make us unique,...

Life is a grand adventure.

Sorry this is a little late today, I have a good “excuse." Really I do. Today’s my birthday! Yup, that is the reason it is late. So, maybe you are going “big deal” but what has amazed me again this year is, my family and friends are the greatest! I’ve been to breakfast with friends, lunch with my sister, and tonight sushi with family and friends, and last night was...

Get a lock on keywords

If your small business is dependent on search engine traffic, it is essential in today’s crowded Internet to use all possible opportunities to up your Organic Search Engine* rankings. Here is a trick I learned from public speaking, but it holds true for copy as well; Tell ‘em what you are going to tell ‘em. Tell ‘em. Tell ‘em what you told ‘em. An easy strategy...

When to raise a price?

We got an email from a client asking us about the price they were charging for a seminar they have been giving for years… their costs have been raising, the profit margin is shrinking… how do they determine if they should raise the price? This is not a "time for money" question, it is a "value for money" question. We see this with many clients that offer services, they...

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