Posted on May 22, 2008 |
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One of our clients is a wonderful storyteller. He recently sent me an ad with an inviting story written in the parable style. Very engaging and I got the moral: “Be clear and specific about what you want.” I had to chuckle, because while I got the “message,” I didn’t know what he wanted me to do with it. In short, no matter how well written, how clever the story, without...