Impression Engineers

No potluck for you

Happy 232nd birthday (2008) to all our U.S. readers! And a Happy pseudo-Friday—I know, it’s Thursday but this week, it’s my Friday. There is only 123 days left until election day… let’s remember this 4th the true meaning of WE THE PEOPLE and resolve to make a difference. Okay, off the soapbox… The summer is officially here. It’s the time for parades, picnics,...

Are your beliefs benefiting you?

Last week, I wrote about "You are what you believe." I wanted to expand on it a bit, as some may have gotten the mistaken "belief" that I said all beliefs are negative. Nothing could be further from the truth. Beliefs are just beliefs, just as thoughts are just thoughts.  The same thought or belief can serve us as an asset or liability. It just depends on the context that the...

Disempowering Thoughts

 You Are What You Believe  “Argue for your limitations, and sure enough they’re yours.” ~ Richard Bach, author Saturday morning at a coaches debriefing session from a weeklong workshop, I was surprised to hear one of the group say, “I’m not ready yet. It has to be perfect.”  From the "outside," this is someone that I see as extremely competent...

Be Irresistible

Last week, we talked about a solution for what to do when asked for free product or services. (If you missed it, check the blog.) Today, let’s look at the other “freebie”—the irresistible offer to attract attention. Let your customer “test-drive” before they buy… ever test drive a new car? Did that test drive influence your buying decision?  Test drives,...

Cashing in on Thank You.

I think we have all heard from our customers, “It will just take a minute…” or “Just one little change….”  Nothing takes a minute and any change always changes something else. It’s a fine line we walk as small businesses. It is very easy for customers to ask us to bend the rules, do just one little thing, just this one time… especially if it...

Page 3 of 14«12345»...Last »