Wordpress, not just for blogging anymore…

You love what you do. You’re great at what you do. Now use Impression Engineers’ custom Wordpress system to get yourself out there and reel in the clients! Today, web and blog sites are the main link most customers have to you these days. More people turn to the search engines to find who you are and what you do these days than ever before. The search engines rank blogging high on the list of relevance. Web site and blog marketing have become an essential part of a business’s online lead generation, sales and marketing; establishing your expertise, help your search engine rank, and deliver qualified leads to your Web site. Once they find you, how your site looks and works will determine whether they do business with you.

Run from the herd.

Don’t be one of those businesses that use generic templates that don’t extend their brand—those same templates are used by dozens, hundreds or even thousands of other businesses, many whom you may even compete with.

Do you really want your site looking like someone else’s?

We know anyone can download and install the Wordpress platform and start creating posts. Unfortunately, the free Wordpress-offered themes do not provide:

• The look and feel that matches your brand
• The function like a website
• Easy upload and download of video and audio, even streaming
• Online worksheets and learning environments
• Your downloadable resources and forms
• Customer list building opportunities
• Custom search engine optimization
• An online shopping cart system plus more…

Your personal brand identity is more important than ever. Your logos, images, fonts, colors all establish a visual experience even the white space and navigation impacts your prospect’s impressions of your company’s professionalism. It’s too easy for those prospects to hit the back button to the next search result. Now, you have options to become a smarter marketer and generate the leads that will transform your business…

With Impression Engineers’ custom designs and plug-ins for Wordpress—we can make this popular format of web and blog sites just about perfect! Wordpress is the best blogging solution on the web today—we have just made it better. We make complete, and easy-to-use websites with our Customized Wordpress Software. The best part is once created in our custom Wordpress format, you would be able to maintain your site yourself or we can, whatever you have time for.  If you can work in Microsoft Word, you can work in our custom Wordpress system.

Impression Engineers’ customized Wordpress is better than a traditional webpage because it allows our customers to maintain their own content, so they aren’t “nickeled and dimed” as minor changes are needed. You could also upload files to it for customers to download and put pages behind passwords for specific customers, change dates and copy, change graphics, most any thing you like to do you can do by yourself.

Our entire web, blog and ecommerce sites are custom designed to your individual needs. Even if you have an existing site, you will find that upgrading to Impression Engineers’ customized Wordpress an exciting improvement. Our content management system is user-friendly. Once complete, the beauty of our sites is that the content can be updated easily, even without any web-formatting experience.

We know some browsers can still be a problem for some web pages. Impression Engineers’ custom Wordpress sites look great in all modern browsers: Firefox, Internet Explorer, Safari and Opera.

All our XHTML and CSS code is W3C valid but, rest easy, you don’t need any technical or design skills – Impression Engineers is the no fuss, no muss way to build an integrated online and offline sales and marketing action plan. Our team of web and marketing professionals get the work done for you fast, efficient and cost-effectively.

A Web Success

I wanted to share this unsolicited testimonial we got the other day‚ sure, it is great to read and share, but I use it to illustrate why they are getting above and beyond the response they expected.

“I asked Impression Engineers to create a new website for my company SecurePro Technologies. We are an electronic security integrator and needed to upgrade our existing site to a more professional one. I met with the team from Impression Engineers, explained what we needed, and some detail about how it would be used. They went to work on it and came up with a site that works extremely well for us, our employees and our customers.  

What we got was better than I imagined. First, the entire project was done on-time and on-budget. Secondly, we were trained properly on managing the online forms, etc. But lastly, the number of hits and unique visits to our website is up nearly 400% in just the last six-months since the site went live. We are consistently positioned on the first or second page of Google and other search engines, and under multiple search topics are Google‚— #1 listing! All I can say is WOW. Great Job Impression Engineers! I would recommend them to anyone!”

Sincerely,
Eric Stinson
SecurePro Technologies, LLC, www.secureprotech.com

First, Eric knows his target market, so we had a big head start in creating the site. Eric’s site is an informational site directed to a specific target market. His success brings up an important change occurring over the last year or so in Internet marketing.  Target marketing is the key. Casting a big net with landing pages doesn’t work like it once did. People want something of value before they give up their personal contact information. The sites that do the best and get the most repeat business have two things in common:

1. Tons of free content, making them a valuable resource and ally for their target market to visit often.
2. Loads of transparency: the sharing of business’ practices, processes and results with clients.

By choice, Eric‚’s site doesn’t seek personal contact information, but he does offer his clients tons of free content, such as the latest product news and ways to use his security products, including PowerPoint and video lessons.

If you seek contact information from your site visitors, consider an immediate free downloadable item. By offering an instant gratification of a free download of a checklist, white paper, free report etc., studies show that the visitor is more likely to give us their contact info. For most businesses, the contact info (or mail list) is the most valuable part of the web strategy and design. Sure we can get them to buy a product with persuasive sales copy, but what most of us really want is to create a relationship so they contact us over and over again.

Drop us a note, Impression Engineers’ custom Wordpress professional designs, well-planned information architecture, and easy-to-use navigation can be just the ticket your web presence (and your company) needs.  This is your business, it is just to important to leave it to free themes or amateurs.