Impression Engineers

  Beyond Lip Service welcomes “Talk Radio Advocate” Francine Silverman! As a lifelong New Yorker she honed her writing skills as a newspaper reporter and freelance writer. She authored two travel guidebooks, Catskills Alive (2000 and 2003) and Long Island Alive (2003), both published by Hunter Publishing. In 2003, Silverman started Book Promotion Newsletter for authors of all genres. http://www.bookpromotionnewsletter.com. The ezine spawned Book Marketing from A-Z (Infinity Publishing 2005), containing the best marketing strategies of 325 subscribers. The 400-page paperback is...

Have you ever checked caller-id and cringed?  Remember, you are in control. Even in today’s economy, a checkbook and pulse do not a client make…. You do get to choose who you work with. “Everybody and Anybody” are not target markets.  There are people that energize and inspire us and those that don’t. Why risk your reputation and sanity working for someone that you cannot do your best work with. So how can you tell before you start work? Ask to see the potential red flags Develop a screening process. Ask open-ended questions. Open-ended questions...

Beyond Lip Service welcomed Trish Lambert on Tuesday June 9th.   “It’s all about freedom—no excuses!” That’s the tagline of Success in Sweatpants. One of the programs that Trish offers is called “Winning with Elance,” and is for freelancers, or as she likes to call them, “commercial creatives.” Trish has been offering her marketing services on Elance since 2004 and has earned over $100k through the jobs she has won there. Her results have led to her standing as a Premiere Provider and a member of Elance’s Customer Council,...

This week’s note is a little longer than usual (I try to keep it under 400 words.) I hope you agree that today’s is worth the extra 234 words.  First, I could really use your help. I am doing research, what is the one area in your business that you would most like to have an easy to use process or practice that would make your business easier? Please drop me a note! Thanks   Now, this is cool…last week, my little blurb to you was about the idea of being mindful of what we say. I got this wonderful...

We recently set up a new blog for a client. She just emailed me with a good question that I thought others might like to know my thoughts on the question… Q: Hi Sharon,   How does one encourage and get people to comment on a blog?  Thanks. A: Good question, I’m sure there are many ways, here are the ways I know, first others need to know you are posting, it takes awhile when blogs are new to get recognized.  Tweet, post on facebook etc a short phrase and a "tinyurl" link to it. Send the post or a summary of the post out via email to your list and invite...