Impression Engineers | Information Design Specialty Products

"If you have not consciously made the decision to be rich, excellent, and healthy, then you have unconsciously made the decision to be poor, mediocre, and unhealthy." — Wallace D. Wattles,  author

Saw an article by Sophia Yin, DVM* in Bark Magazine, (dated Winter ‘05, but I think it is still relevant) the other day while waiting at the vet’s for the outcome of Wookie’s tests. Poor guy, he’s 13, and things are just starting to fail him left and right… He’s a grumpy, cantankerous guy, but we all love him just the same. I swear that dog can read minds, but that is a topic for another day…

Back to the article, the title caught my eye, “The Medium is the Message: Research shows that actions, not words count most when communicating with dogs.”

Many of you know of my work in non-verbal communications and presentation coaching. (If not, click here for the details.) Anyway, research lead by Nicola Rooney at the Anthrozoology Institute** in the U.K., cataloged both verbal and visual (non-verbal) commands used by dog owners when soliciting play… the research found that the dogs responded to the visual commands with greater frequency and accuracy than the verbal.

They also discovered that when two different commands where given at the same time, e.g., verbal “Sit” and visual “Down,” the visual command was responded to with a higher percentage than the verbal.

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This plugin will add the code needed to run the Clickheat click tracking program

http://www.labsmedia.com/clickheat/index.html

Download & Installation

1.) Download and install the Clickheat system from Labs Media.  Download and install the Clickheat system into a folder called "clickheat" in your root web folder. i.e. http://www.mydomain.com/clickheat

Installation instructions for this step can be found here

Keep It (the graphic and visual web elements) Simple and give the eye Space.

Nothing ruins a website faster than bad graphics. There is a real art to creating graphics for the web. Images need to download quickly, yet maintain image quality. When placing visuals leave sufficient white space on your page. Too little space and your page can feel cramped and constricted. Too much white space and things look as if you don’t have much to say…

Remember, the eye needs space to make good decisions. White space is prime space. 

“White space” doesn’t have to be white, but it does need space. Soft, neutral background colors like grays and beiges work well. Even simple graphics such as fades and light stripes work. The idea is to create a stylish, yet simple canvas for your message. Strong colors and contrast draw the eye to the important points on a page. Use color sparingly.

Slainté!" — to health    (Irish word, pronounced SLAN-cha, for "health.")

May the road rise up to meet you
May the wind be always at your back
May the sun shine warm upon your face
May the rain fall softly upon your fields
And until we meet again
May God hold you in the palm of his hand…