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Latest UpdatesA client requested I read-over an important email they needed to send. The client wanted to send it to someone they had a good working relationship with and the assessment of the recipient’s preferred style was: “Since he is not a details man and more of a bottom line guy, I thought it might be best to keep it short and to the point.” Read the rest of this entry »
Good ad copy can be worth its weight in gold. But, good copywriting can’t take a “me-too” product and make it better than every other “me-too” product. Yet, for a long time now that is exactly what Internet sales copy has tired to do.
Many sites have copy that presents an aggressive and challenging tone — in other words – HYPE. Today, most Internet buyers are tired of the “but wait there’s more” approach to Internet sales copy.
Don’t get me wrong, hype can work, but it does nothing to create a long-term sales relationship. Remember the long proven business standard that it is far cheaper to keep a repeat customer happy than find new customers. Even in the Internet world, most businesses make the real money on repeat customer sales.
So you get to decide what is important when writing your sales copy—a quick one-time sale or a long-term relationship. If it is a long-term relationship, your copy not only needs to motivate them to take serious and fast action (persuasive call to action), it needs to develop a rapport and trust to let them know that you know what you are doing.
Read the rest of this entry »
I wanted to share this unsolicited testimonial we got the other day… sure, it’s great to read and share, but what I really wanted to use it for today was to comment on what works on the Internet now and why they are getting above and beyond the response they expected.
“I asked Impression Engineers to create a new website for my company SecurePro Technologies. We are an electronic security integrator and needed to upgrade our existing site to a more professional one. I met with the team from Impression Engineers, explained what we needed, and some detail about how it would be used. They went to work on it and came up with a site that works extremely well for us, our employees and our customers.
What we got was better than I imagined. First, the entire project was done on-time and on-budget. Secondly, we were trained properly on managing the online forms, etc. But lastly, the number of hits and unique visits to our website is up nearly 400% in just the last six-months since the site went live. We are consistently positioned on the first or second page of Google and other search engines, and under multiple search topics are Google’s #1 listing! All I can say is WOW. Great Job Impression Engineers! I would recommend them to anyone!”
Sincerely,
Eric Stinson
SecurePro Technologies, LLC
secureprotech.com
I’ll I can say too is Wow-Thanks Eric. Glad we can be part of your success team.
A Web Success Read the rest of this entry »
First, Eric knows his target market, so we had a big head start in creating the site. Eric’s site is an informational site directed to a specific target market.
I just got back from the Visionary Leadership Conference. What a whirlwind of new thoughts, creative ideas and information—matching the "mini hurricane" I experienced with last weekend’s weather in San Francisco. After the massive wind and rain for 3 days, I was wishing I had an ark…
One evening around a cozy fireplace as the power flickered on and off, several of us had a great talk on that ever exciting subject, procrastination. Our conclusion was that many times procrastination is usually because we don’t have enough information about what we want or what we are trying to do.
So true — but before you begin to get information you need, answer these two questions:
If you know the answers to those, one way to grab the reins of procrastination is to understand the entire “problem." Trick your procrastination brain by working backwards. To work backwards answer the following: Read the rest of this entry »
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