Archive for August, 2008

No action is still an action…

Can you believe…

It is almost the end of the year, can you believe it? Once again, where did it go? And, if you believe the “Big Business Guru” blogs right now, many are saying “It is time to plan again…” planning is a useful business tool, but can be a panacea. It is usually not the lack of a plan that causes failure; it is lack of action.

An action plan or a sales plan or marketing plan or any plan for that matter, is only as good as the action taken… Here are a few reasons that action, sales and marketing plans fail; in the order of frequency Impression Engineers coaches see:

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