Impression Engineers | Information Design Specialty Products

As strange as this question sounds, it is important to know—who you are and what you do for your customers, not what you think you do for them. Perception and impression is the secret ingredient in business success and a unique brand. Think about it:

• Starbucks sells coffee. It promises a safe gathering spot, community and inspiration.

• Nike sells shoes. It promises excellence in sports and life.

Success comes from the creation of a strong attachment—emotionally and/or practically. Answer these 5 questions to help you understand the emotions of your brand.

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I was completely distracted last week, my local broadband provider decided I had cancelled my account… I had not.

There are 2 ways to fix everything — my broadband service originally choose the first way, the immediate “fix.” To them, I had cancelled my service, and “there was nothing that could be done.”

According to the service rep, there was no way the account could have been cancelled unless I had done it and it could not be reinstate. When I asked to speak to a supervisor, I was told “He will not tell you anything I haven’t told you…”

Today, it seems as if many companies are fine with the superficial and immediate solution — solve the customer’s immediate problem or make the customer go away.

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